In a changing environment, companies have to be capable of discerning environmental shifts and rapidly realigning their strategies and internal capabilities consistent with the environmental changes. This requires companies to learn to continually re-interpret and respond effectively to shifts in the marketplace.

Whether an organization’s culture needs improving, competition is rising, employees are leaving, departments are squabbling, or markets are shrinking, our focus must remain on the solution itself – not the means and all their trappings.

The system of beliefs and values that shaped the model for management and organizations during the twentieth century is just not good enough today. In order to keep a business functioning well and competing successfully in markets that are constantly changing a new model is needed.